India is a big market for the news , Entertainment & media segment .Many news publishers such as Voice Today , India Today Group and many more are moving toward the digital first model for the creating , distributing ,and monetizing the news but now need to shift high quality news accessible ,diverse and sustainable .
Pandit & company report forecast that in till 2023 the digital news will reach 800 million in India across diverse range of formats such as Websites ,videos online , Social media and other .The Average time Indian spending consuming news content is increase from 49 minutes to 1.2 hours .Hindi and regional languages going to grow then English news ,Both in term of the time spent and number of viewers .
At Pandit & company we are seeing more and more people consuming regional media on their devices .
The print news consumption is going to drop,with the English language news publishers expected to face the more pressure .
Pandit & company Insights |
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